Whether you are designing for print or web, using the right color or color combination is crucial for establishing a strong message, connecting better with your target audience, and eventually improving your brand recognition.
However, many companies fail to reach this consistency because they don’t understand how to use colors across different mediums. Color plays an important role in keeping all your marketing materials looking sharp and consistent across print, web, and production.
It’s an element that shouldn’t be underestimated or even overlooked. I think it’s not a secret when I say that color can greatly impact your business’ branding.
